Agpac’s Charitable Journey with TrioWorld
Ten years ago, a personal tragedy sparked an idea that would resonate around the globe. Following the loss of a close family member to breast cancer, one of Agpac’s representatives in New Zealand, Sam Southcombe, suggested using the colour of silage film to raise awareness and funds for breast cancer. This simple yet powerful concept led to the creation of a pink silage film by Agpacs premier stretch film supplier, TrioWorld. Agpac began as the first country in the world offering this film and dedicating a portion of sales to supporting Sweet Louise, an organization that provides care and resources to those battling breast cancer.
The initiative took root and blossomed, capturing the hearts and minds of agricultural communities across the globe with Trio expanding the pink campaign to Sweden, Germany, Switzerland, Austria, UK and Ireland the following year. Now, ten years later, over 13million bales have been wrapped in coloured silage film and over 1.7 million Euro donated to the causes they stand for.
Alongside TrioWorld, Sam’s pink silage film idea became a symbol of hope and support for breast cancer awareness the world over. The vivid pink rolls, now a common sight in fields and farms, serve as a constant reminder of the fight against this devastating disease.
Building on the success of the pink silage film, TrioWorld and Agpac expanded their charitable efforts by introducing a blue silage film to support prostate cancer and yellow, for child’s cancer. From 2024, Agpac has formed a partnership to support BluBlokes, an initiative focused on raising awareness for men’s health issues, including both prostate cancer and mental health. With the TrioWrap Plus Blue stretch film, Agpac has been able to extend their charitable reach, ensuring that the conversation around health and well-being is inclusive and comprehensive.
Today, Agpac’s colourful silage films are more than just agricultural tools; they are beacons of philanthropy and social responsibility. Through their continued support of Sweet Louise and BluBlokes, Agpac and Trio World have demonstrated the power of innovation and community spirit. As this movement celebrates its tenth anniversary, it stands as a testament to the impact that a single idea can have when nurtured with care and commitment.
Agpac’s dedication to using our platform for the greater good not only underscores our leadership in the crop packaging industry but also our commitment to creating a positive impact in the lives of countless individuals and communities worldwide.